This paper is an attempt to investigate and empirically validate e-marketing mix framework creating online brand equity suitable for adaptation in the Indian context. Exploratory and confirmatory factor analysis are used to...
In this study, we consider a switching strategy that yields a stable desirable dynamic behaviour when it is applied alternatively between two undesirable dynamical systems. From the last few years, dynamical systems employed...
One of the major challenges faced by video surveillance is recognition from low-resolution videos or person identification. Image enhancement methods play a significant role in enhancing the resolution of the video. This article...
Social Big Data is generated by interactions of connected users on social network. Sharing of opinions and contents amongst users, reviews of users for products, result in social Big Data. If any user intends to select products...
The ever-growing population of this world needs more food production every year. The loss caused in crops due to weeds is a major issue for the upcoming years. This issue has attracted the attention of many researchers working...
The concept of influencer marketing refers to the use of selected influencers to create and promote branded content to the influencer’s followers and the brand’s selected target market. Fashion Influencers on social media are...
Crop disease is a major issue now days; as it drastically reduces food production rate. Tomato is cultivated in major part of the world. The most common diseases that affect tomato crops are bacterial spot, early blight...
Information about healthcare is derived from healthcare data. Healthcare data sharing helps make healthcare systems more efficient as well as improving healthcare quality. Patients should own and control healthcare information...